In AI search, the most-cited brand wins. Here's how we became it.
Rankings measure where you show up. Citations measure whether you're the answer. That difference decided our category.
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Seven of nine: building a marketing team that stays
One voluntary departure in three and a half years isn't luck. It's a few unglamorous decisions, made on purpose.
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Story sells: turning a 20-year-old product marketplace into a brand
Twenty years in business, twenty years online and no story anyone could repeat. Here's how a marketplace became a brand.
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Building community in a category where customers rarely speak up
Most brands won't even say "adult diapers." We found more than 500 customers willing to share their stories anyway.
Read →Want more thought leadership? (Cough, cough, opinions.)
I post more of them on LinkedIn. Fewer charts, more pop culture, same strong takes.
Marketing executive who turns brand positioning into commercial results, and builds the teams that sustain it.
nicole.irmo@gmail.com
Barrington, Illinois
© 2026 Nicole IrmoBarrington, Illinois