NorthShore Care Supply

Rebuilt a 20-year-old product catalog as a real brand

+32%organic search, against an industry decline of 2.5% · 15.3% blog conversion, up from 3.1%

A 20-year-old online product catalog with website support, but no real marketing function, no brand voice and no messaging architecture.

Repositioned the business from a product catalog into a brand, and stood up the company's first real marketing function.
Wrote the brand voice, messaging architecture and funnel-stage messaging standards now used across every channel.
Built the messaging architecture, content and community engine that made our founder's category term land with customers.
Scaled content from ad hoc requests to 40+ published pieces a month, plus long-form authority hubs and ebooks.

+32%organic search, to a record 38,097 monthly sessions, while the industry declined 2.5%

+89% / +104%blog sessions and blog revenue, year over year

3.1% → 15.3%conversion on blog traffic

OptimizelyGA4DomoMonday.com

Marketing executive who turns brand positioning into commercial results, and builds the teams that sustain it.