Rebuilt a 20-year-old product catalog as a real brand
Became the most-cited brand in the category across AI search
Built a marketing function from website support up
Landed a full Optimizely replatform on time and on budget
Took over an enterprise Optimizely migration mid-flight and launched it with no customer disruption.
Built community in a category where customers rarely speak up
Built the owned channels behind 69% of web revenue
Email, SMS, organic search and content now carry most of the web business.
Tested the company's first linear TV and CTV
Built the case for two years, vetted the vendors and ran the pilot for brand awareness.
Rebranded a regional mortgage lender, top to bottom
Website, buyer guide and a 60-piece sales library, with every asset cleared through compliance review.
Ran a print media program for Unilever
Owned strategy, rate negotiation, creative and reporting for a print program across hospitality publications.
Won a design award with a direct marketing brochure
A direct marketing piece for a DTC medical supply brand, recognized by Graphic Design USA.
Built the Focus Hospitality brand from the pillars up
Brand pillars, value proposition, logo, website, catalog and trade show booth, plus a national hotel brand's product launch.
Integrated an acquired healthcare bedding brand
Folded an acquired brand's budgets, media, trade shows and collateral into one strategy.
Built the company's first integrated marketing strategy
Led all marketing on the senior leadership team, across email, digital, print, video, social and trade shows.
Marketing executive who turns brand positioning into commercial results, and builds the teams that sustain it.
nicole.irmo@gmail.com
Barrington, Illinois