NorthShore Care Supply

Became the most-cited brand in the category across AI search

1,291citations versus 986 for the nearest competitor

AI assistants were starting to change how customers found products in the category, and nobody had a playbook for showing up in their answers.

Moved early on generative engine optimization, before most brands in the category were tracking it.
Put LLM visibility tracking next to the search report and treated citations as a core metric.
Built authority content designed to be cited, not just ranked: long-form hubs that answer the questions customers and caregivers actually ask.

1,291 vs. 986citations, versus the nearest competitor

2.3×organic search revenue vs. paid search

+32%organic search, year over year

ScrunchGA4

Marketing executive who turns brand positioning into commercial results, and builds the teams that sustain it.