NorthShore Care Supply

Built a marketing function from website support up

7 of 9team members hired, three promoted, one voluntary departure in three and a half years

I inherited website support, no shared marketing plan and a small team still finding its footing after a leadership change.

Hired 7 of the 9 people on today's marketing and ecommerce team, and promoted three.
Gave every person a written annual strategy with KPIs they own.
Set up quarterly initiative reviews where each person presents their own wins, lessons, blockers and strategy changes, plus quarterly team presentations to build communication skills.
Held monthly one-on-one lunches outside the office and kept skip-level access open.
Brought marketing and ecommerce together as one team under my leadership.

7 of 9team members hired

3promotions

1voluntary departure in three and a half years

Monday.com

Marketing executive who turns brand positioning into commercial results, and builds the teams that sustain it.